In 2017, LCMS Youth Ministry partnered with LCMS Research to conduct a study of young adult retention in the LCMS and in the larger Christian church. This research is critical because LCMS statistics show that Millennials were baptized in smaller numbers than generations before, despite an increase in infant births nationwide. Retention rates beginning with the Baby Boom Generation have led to fewer and fewer young people in the pews. This two part study sought to learn about Millennials, now young adults, and to help prepare for working with “Generation Z” who are currently in our senior high youth ministries.
The specific reports of the research are linked below.
Read the Executive Summary for an overview and summary of the research and findings.
Relationships Count goes deep into the research and provides practical application for families, congregations, and church workers. Concordia Publishing House teamed with LCMS Research, the research team, and LCMS Youth Ministry to complete this resource that we hope will further the youth ministry conversation in your congregation. The book is available for free via the CPH on-line store.